How to Execute an Effective Mobile Coupon Campaign to Drive In-Store Traffic
Mobile has created a significant, new opportunity for retail and brand marketers and the way they deliver coupons to consumers. As 50 percent of Americans grow to have a smartphone by the beginning of...
View ArticleRetailers’ Top Mobile Payment Questions
Technology research firm Gartner predicted a large jump in mobile payment users from 2010 to 2011, from 38 million to 141 million. Even so, Gartner researchers believe mobile payments may still be over...
View ArticleHow to Own the Customer Experience in the Store by Engaging with Shoppers...
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy...
View ArticleYour App’s Location Awareness: Micro or Macro?
There is little disagreement among those involved with mobile at major retailers that making their apps location-aware represents a huge opportunity. Because mobile phones travel everywhere with their...
View ArticleLocation-Based Marketing: Making Shopping More Bearable, One Store at a Time
I am not a big mall shopper. I don’t like the crowds, the mobs of half-naked pre-teens or the shrieking small children running amok. I do, however, no matter how hard I try, find myself frantically...
View Article4 Ways that Mobile Apps Can Launch You Above Your Competitors
Just a few years ago, retailers who had mobile-optimized websites were considered industry innovators. It’s amazing how much mobile technology grew in the past few years—especially for retailers....
View ArticleEvaluating the risks of location-based marketing
Is your agency talking to you about location-based campaigns? Are you thinking about how to leverage your mobile app to engage with your loyal customers to drive incremental store visits and enhance...
View ArticleCabela’s: Leveraging Localpoint® to Add Context to the Shopping Experience
With mobile technology—the poster child for consumer electronics innovation—we’re doing old things in new ways. We’re taking fast pictures, but instead of with a camera, on our phones. We’re searching...
View ArticleOutdo Showrooming with Location Based Mobile Marketing
The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile...
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